不動産 인터넷 電子商去來의 活性化에 관한 硏究

부동산 인터넷 전자상거래의 활성화 방안을 연구했다.

Because of 'internet-system' as a new marketing method leading 21st century : multimedia-period, real estate marketing paradigm have been changed and great innovation have happened in many part of society. E-commerce, although it brings about explosive expansion in trading quantity, have many border in managing real estate as asset because of its own characteristics. But in the real estate market, those who would not make use of 'internet marketing system' is sure to loose in competition in 21st century. So, I will study how to approach to e-commerce system and polices so that e-commerce system using a method of 'internet' will be widely used as a new method in real estate marketing.

In this study, I would suggest some subjects by study of books and examples as follows. Because information and communication network has supplemented and the numbers of internet users have increased explosively, e-commerce using internet system has appeared as a new marketing method, suppliers communicate directly with customers by 'network' in distribution process so that the firms can supply goods at lower prices and market world-wide customers beyond the border of time and space.

Also, they can meet the need of special customers by 'one to one marketing' using data-base system, and in cyber space they can manage business without material market, such as for land, building, and with a least number of operators. This way have a merit and unlimited chances in comparison with a existing commerce. In the corning of an information-oriented society, a marketing strategy have changed from 'mass marketing' to 'one to one marketing', a marketing purpose have changed from 'market share' to 'customer share'. Also in marketing activity, one-sided marketing way has changed to a interactive way.

According to these points, 'e-commerce' using internet in real estate market will last to be brought up to 'cyber marketing'. Internet system have a great contribution to many sectors in a society. But it have some problems in 'e-commerce' as follows.

First, there are some problems in management such as low-leveled reliance on infra-system owing to uncertain performance of communication network, time in connection with internet' required too long, low -leveled reliance on commercial advertisement and goods on 'web' network, not-enough numbers of goods, the lack of safety due to disclosure of customers' private information, inconvenience of electronic money and disproportionate customer class of young generation(20∼30years-old). Second, we have to prepare a set of laws which guarantee the improvement of 'e-commerce' by getting rid of trade barrier and solve troubles.

We have to prepare stable legal environment keeping in harmony with other related laws, not conflicting with international law concerning 'e-commerce'. Third, problem is construction of communication network. At least, there is a lack of essential basement for communication in CATV business and 'e-commerce' which could be constructed without construction of super high-speed communication network. Forth, in Korea the level of domestic technical developments which is essential to 'e-commerce', such as electronic transfer system, security system, electronic papering and so on. After solving these problems, to activate ' e-commerce' we have some subjects which promote the usage of 'internet'.

First, legal and institutional instruments are essential to construction of basement. Secondly, the construction and promotion of communication network are required. Finally, maintenance of internet-using environment which is development of technology concerning internet and supporting polices is required. In the real estate market, meeting with rapid development in the technology of information and new cyber-market, we have to invite positively internet marketing system, develop and educate the organization and operators in the business world concerning the real estate market. So we have to confront new management paradigm in 21st century.