不動産프랜차이징업의 活性化 方案에 관한 硏究

부동산 프랜차이징업의 현황과 활성화 방안을 연구했다.

The purpose of this study is to examine the current status of real estate mediation in Korea, to identify possible problems and a distinction of active real estate mediation, and to ultimately suggest several useful development methods. Therefore the improvement methods of real estate mediation are presented as follows; The first method is to conquest local distribution of the member store. First of all, the local must charge for a membership fee by month and a rate to joining less expenses then the Capital area, because trade or information exchange of the Capital area is active compared with the local.

In addition, in order to establish the association or group or other center to support in each local, it is necessarily recognition of local particularity. In other words, through establishing the branch office that is suitable for each areas, harmonious communications between the head office and the member store and flexible support to the latter are schemed The second method is to realize the synthetic estate service The organized real estate service to offer the everything at one time synthetically enlarge the unit and scale of economical efficiency.

Moreover, raising the quality of service is important and efficient because high-quality service may produce the value added and plan the consumer's demand and economical gain. The third method is to elevate professionality of real estate agency. Sake for professional security, competitive power and service quality improvement though character of real estate goods and development of business strategy though regular education and training are continued surely Specially, education of real estate agency is best important.. In order to substantial support of education, education contents are programed.

Or it is necessarily realization of education contents which are formed with information offered by real estate agency and subject of solid composition. One side, a way that secures professionality of a real estate agency is security for the head office's professional agency. This professional agency take an active part in practical affairs through dispatch, also be able to offer expert service through consultation to use telephone, internet, fax, and etc.. The fourth method is to secure control power about the member store. First of all, it is a way to execute Win-Win business of the head office between the member office.

In addition, through continuous exchange of information of buying and selling and management, essential particular business support is strength banding. In conclusion, for development of real estate franchise, it is important that relationship a member store between a heal office is mutual cooperation and that for make profit, one local and the other local have competitiveness through reciprocal action.