不動産權利保險制度의 활성화를 위한 마케팅戰略

부동산 권리보험제도의 활성화를 위한 마케팅 전략을 연구했다.

Increase of direct and cyber transactions of real estate, securitization of real estate, opening of real estate market have resulted in enlargement of real estate market and also accelerated the introduction of new management methods and know-how of real estate. However, lack of public confidence of current real estate system and non-unification of ledger and register have caused unexpected damages to a third party in good faith in the real estate contract. Therefore, this situation have brought about the introduction of title insurance which protects buyers with good will for safe and reliable transactions.

Accordingly, title search and escrow system are expected to be introduced and developed together with introduction of title insurance in the near future. This manuscript is aimed at finding out the introduction background of title insurance through investigating and analyzing Korean real estate market and its reality under such current circumstances. In addition, it is also aimed at finding solutions for transactions of real estate and improvements, marketing strategy of title insurance through predicting influences on Korean real estate market after this. The study consists of the following chapters : The First Chapter introduces the Purpose, scope and methods of the study.

In the Second Chapter are summarized what the title insurance is. In the Third Chapter, the existing state of the real estate market and the market scale, the introduction of Title Insurance in Korea has been preestimated. In addition, the chapter introduces the market in U.S.A. In the Fourth Chapter, the necessity of introduction of title insurance system was examined. Then in the necessity of introduction, the problem and defect to be generated from the real estate system of our country were examined in priority, discussing the necessity of introduction as the scheme for the safety security of real estate business.

And in the necessity for the liquidation of mortgage and the scheme for the activation of the liquidation of mortgage caused by using the title insurance were examined in priority. In the Fifth Chapter, the influence of title insurance on real estate market in Korea was considered and studied into two ways : positive and negative.

In the Sixth Chapter, Continuous study on Title Insurance to promote public understanding of the Insurance, lecturing tour and seminar to educate its merits and insufficiencies of the current real estate transaction system with the allotment of marketing cost, and making use of media to incite confidences from the public should be done as an indirect way to effectively settle Real Estate Title Insurance into Korea. As a direct way, distinguished service to the customer with the creation of its own marketing team which has exclusive responsibility for the Insurance is needed.

Especially, the big nonlife insurance companies should fully make use of the existing sales network and title insurance company should establish B to B marketing strategy. Joining hands with direct operating real estate companies and spreading individual marketing strategy is also important. Finally, in the conclusion, desirable direction of title insurance was dealt with. As long as the current insufficiencies of Korean real estate related process and system is not remedied right away, the Insurance should work as a safety device to prevent transaction accidents.

Meanwhile, prudent consideration to maximize the positives and minimize the negatives under the local situation of this Republic is also should be emphasized on.

목차 第1章 序論 = 1 第1節 硏究의 目的 = 1 第2節 硏究의 範圍와 方法 = 2 1. 硏究의 範圍 = 2 2. 硏究의 方法 = 2 第2章 權利保險制度의 理論的 基礎 = 4 第1節 權利保險의 意義 = 4 1. 權利保險의 槪念 = 4 2. 權利保險의 由來 = 4 第2節 權利保險의 特性 = 5 1. 權利保險의 法的 性格 = 5 2. 權利保險과 一般保險과의 差異點 = 8 第3節. 權利保險의 種類 = 13 1. 所有權用 權利保險(Owner's Title Policy) = 14 2. 抵當權用 權利保險(Lender's Title Policy) = 14 3. 美國不動産權原協會 權利保險 (ALTA) = 15 4. 캘리포니아 不動産權原協會 權利保險 (CLTA) = 15 5. 토렌스 權利保險制度 = 16 第4節 不動産 權利保險契約 = 17 1. 權利保險契約의 當事者 = 17 2. 保險金과 保險料 = 19 가. 保險金 = 19 나. 保險料 = 20 3. 保險價額과 保險加入金額 = 21 가. 保險價額 = 21 나. 保險加入金額 = 22 4. 保險期間 = 22 制5節. 權利保險者의 責任範圍 및 免責事由 = 23 1. 權利保險者의 責任範圍 = 23 2. 權利保險者의 免責事由 = 27 3. 權利保險者의 補償의 例外 = 31 制6節. 權利保險者의 代位 = 33 1. 所有權用權利保險(Owner's Title Policy) = 33 2. 抵當權用權利保險(Lender's Title Policy) = 34 第7節 不動産權原調査 = 35 第8節 不動産權利保險의 機能 = 36 1. 不動産去來의 安全機能 = 36 2. 所得再分配 機能 = 37 3