Franchise 도입에 따른 不動産仲介制度의 發展方案에 관한 연구 : 설문조사를 중심으로

프랜차이즈 도입에 따른 부동산중개 서비스와 제도 발전방안을 검토했다.

This Study is investigated the characteristic, the present condition and the system of real estate brokerage franchise industry, so that is founded a difference of service between general real estate service and the franchise. Through the finding, it is would be a support to prepare a developmental real estate brokerage system. In order to execute the purpose of study, it choose a survey which is selected two group. One group is expert that managing a real estate franchise chain store, the other group is consumer group. Each group is composed of 100 numbers. First of all, the expert group have dissatisfactions about a over-control of a franchise company and a doubtable effect from franchise.

Therefore, Unless a limit of over-control, a doubtable effect solves, real estate brokerage franchise business could not success. Otherwise, comsumer group don't know the difference between franchise service and general service. Because real estate franchise chain don't offer a specific service than a general real estate store. So, in order to develop real estate franchise chain, this following is prepared. First, outweighing of a boundary land have to overcome. So that, franchise company have a different business plan dividing the metropolitan area and local territory.

Second, franchise company have to send a professional people to a member store which have a knowledge about real estate job and laws. Third, it have to execute service with real estate like to registration, business connected with taxation. The execution of this service invoke consumer's convenience and economic benefit, and influence to trust and recognization of franchise company. Fourth, real estate brokerage network have to develop and maintain as provide a correct information about real estate. Fifth, in order to overcome with a limit of franchise business, it must be introduce multi-franchise and a chain establishment.

As do this, if would establish more real estate chain store, consumer could take more service and information.