부동산 신탁회사의 물적 및 사무서비스가 고객만족과 재이용의도에 미치는 영향

부동산신탁회사의 서비스 품질이 고객만족과 재이용의도에 미치는 영향을 분석했다.

The purpose of this study is to explore the effects of the service quality on the customer satisfaction and a subsequent reuse intention based on quantitative analysis in the real estate trust company. The data were gathered from customers who were have been provided by the service quality in the real estate trust company. They were asked to assess the service quality, customer satisfaction and reuse intention in the real estate trust company. A total of 522 usable questionnaires were used for the survey.

The survey data were analyzed by factor analysis, reliability analysis, frequency analysis and Structural Equation Model using SPSS 12.0 and AMOS 16.0 program to find the relationship among variables. The results of the study are as follows. First, The service quality in the real estate trust company had a significant effect on customer satisfaction. Second, customer satisfaction had a significant effect on the customer`s reuse intention.