부동산중개서비스의 품질혁신과 부동산정보화 체계의 구축

IT 기반 부동산중개서비스 품질 개선과 부동산정보화 체계 구축을 분석했다.

This study is an analysis of brokerage service quality improvements based on IT and property-related information management system. Over the last decade the market for real estate transaction and brokerage services has experienced many significant changes. One of the important changes is the Total Quality Management application in the real estate brokerage service. The need to accomodate service quality movements is particularly relevant in the real estate brokerage industry where the business environment is constantly changing due to increased competition and technological advancements, such as internet-based service. Another important change is information technology.

The rise and diffusion of new information technology is likely to bring about the restructuring of service delivery system and transaction skills, compensation system to the brokerage industry. The heightened competition among firms will lead inevitably to fee-for-service pricing as cost-conscious consumers seek to purchase only the services that they need. And the integration of real estate brokerage into the networks of large service firms becomes the new reality. There will always be a role for the small local firm protected by a close knit trade association, but to compete they will have to be efficiently managed and stake out a defined market niche.

Contrary to the advanced trends of global brokerage services, Korean brokerage market is still dominated by illegal transaction and opaque glass. So it need to construct the comprehensive real estate information management system based on Business Process Reengineering and Information Strategic Planning to heighten market transparency and service quality.