不動産市場 開放에 따른 韓國 不動産서비스業의 對應方案

부동산시장 개방에 따른 국내 부동산서비스업의 대응 방안을 연구했다.

The real estate market of Korea has opened to foreigners by 3 steps since Jan.1.1996. As a result, domestic real estate market faces fierce competition with its major foreign rivals. Moreover, the local real estate business is under tight regulations, for instance, limiting of running a side job. As a result, local real estate market has been unable to meet the consumers demand. From this point of view, it is necessary for Korea to introduce a Total Real Estate Business Service into Korean market so that the market can actively responds to foreign competitors' strategies in such a globalized and competitive world.

This study points out the present state and problem in every specialized real estate business not only in Korea but also in foreign markets and focuses on necessity of integration of real estate business service after recognizing of the above problems. This study, therefore, aims to contribute to advancement of real estate business in Korea by presenting several methods of introducing to total real estate business system into the Korean market.

Consequently, the study introduces following methods as devices to establish Korean style total real estate transaction service by examining and reviewing the present legal systems and public policies in relation to real estate business including the latest amendments of those systems and policies. The methods of introducing the system are as follows: First, it is important to establish a total real estate business service in correlation with the existing various real estate services in Korea real estate market and utilize experts who have special licenses are agents in the business area in order to provide quick and valuable information to the consumer.

Second, in the prospective of function, it is urgent to provide a total service to the consumers. However, the current situation does not allow it due to space limits and restrictions. Therefore, its more realistic to set up a real estate transaction services center by utilizing experienced and know-how possessed institution such as KAMCO or to lay out a scheme for seeking close cooperation from specialists in this field by providing incentives. Third, free competition and the synthesis of the real estate service should be induced for the sake of achieving an advanced real estate by means of lifting undesirable restrictions which put a limit on market competition.

Obstacles should be alleviated in shifting to the comprehensive real estate industry. And measures for taking up a real estate job and another job at the same time should be taken into consideration in case qualification requirements are met. Forth, measures for strengthening customer-oriented restrictions in additions to the appeasement of restrictions. The institutionalization of real estate counseling can be cited as an example. I think it necessary to work out a safe institutional device aiming at protecting customers in the area of real estate counseling who demand is on the rapid rise due to the influence of the real estate real name system and public concept of real estate.

With the view of protecting the domestic market and customers of Korean real estate industry, the qualification system should be operated in such areas as real estate counseling which foreign companies find it easy to enter. Fifth, if Korea starts to operate registration system required for those who want to work in the real estate market, resulting in the production of professional agency group and the accumulation of their know-how bringing the enlarged real estate market, it will be possible to discuss the inauguration of the basic real estate law in the near future.

By doing so, the domestic real estate business can not only provide higher quality service to the consumers but achieve competitive edge in the world real estate market.