不動産 電子去來의 活性化 方案에 관한 硏究 : 정보활용의 측면을 중심으로

부동산 전자거래 활성화를 위한 정보 활용 방안을 연구했다.

Recently, there have been two different types of evaluation regarding the emerging cyber commerce system which has a central theme not only in the society but also in the business industry. These evaluations are not about whether it will affect our society or not. They address two points. One point is that the advent of the internet system will replace the existing paradigm and structure of enterprise. The other point is that these trends are understood as one part of the enterprise management skills. Despite of these different evaluations, it is obvious that the internet system will have influence on every type of enterprise. 1.

The real-estate transaction-related information in the real-estate market was limited to get some basic information like locationing information and it was used to encourage people to visit their places rather than making a direct profit from visitors on a real-estate electronic transaction site. This is largely due to the structural and institutional flaws in our real estate market and the characteristics of real-estate commodities which are different from the general commodities, along with the lack of communication infrastructure.

The two main reasons are as follows: First, the problems concerning making real-estate contracts by the cyber commerce system stems from the specific characteristics of the real-estate market and these problems have something to do with the authenticity of the contractor and the document as well as the popularity of signatures in the cyber system. Due to the problem of authenticity, it will be difficult to be a system which can be widely used by the public especially in a real-estate transaction.

Second, as for the structural problems in the real-estate market, the proceeds mechanism in conventional brokerage services is heavily concentrated on the real-estate deals and there is no organization which can share the information resource whenever any real-estate transaction takes place around the country. In order to adapt to the cyber commerce system, we should be able to make the existing proceeds mechanism towards a system where the real-estate transaction related information can be freely accessible.

Under the current system, however, there has not been a suitable business strategy fitted for the real-estate market because pertinent commission, cost, and the electronic transaction activities are limited by the law of real estate agency and brokerage. 2. In the case of the cyber commerce system, brokers play a role in improving the effectiveness of transaction, thus creating a favorable market and enhancing the reliability of the transaction. In order to make it happen, there should be a change in the present system made from the period of analogical economy concerning the brokers' conventional roles, brokerage business strategy and the current system.

First, since the electronic transaction is based on the real-estate information, various pertinent real-estate information systems should be developed. This information has tobe adjusted to suit the clients. Second, reliability on information supplied from the online cyber system has to be improved. Differentiating the transaction commission depending on the degree of the responsibility or making public an certified ID over the web could be a way to improve the reliability. Third, a business strategy tailored to the commerce system has to be developed. It should include the improvement of reliability, client management, and secure profitability.

Fourth, the present brokerage business structure has to be adjusted to environments of the cyber commerce system. Therefore, a variety of business strategies have to be created. The existing business structure, which is focused on getting contracts, has to be changed to one that develops an information network. Fifth, according to the current law of real estate agency and brokerage, there are impractical regulations needed to be changed regarding bidding practices and the rate of commission. In addition, the qualifications of the brokers should be enhanced by enacting the law of realtor.

The traditional brokerage market has been a regional market which is based on the irregularities of information. Based on a balanced information system of electronic transaction, consumers are taking the initiative in doing the real-estate transaction in the market which used to be controlled by suppliers. Accordingly, with the advent of the new cyber commerce system, the significance of the conventional business system is going to be reduced under the digital economic system. I think that the brokerage business has to make a drastic effort to change itself in order to keep up with the new system. 3.

To conclude, the electronic method for real estate transaction will be faster, safer, more effective and more economic than the current methods of real-estate transaction, which have come to the same limitation. In order to overcome the limitation and to make electronic transactions more actively it is urgent to establish a unified law system. An effective administrative service should be developed. Furthermore, we should develop a way of having real estate registered and a system of protecting the parties of the transaction from being exposed to the information.

First, there wouldn t be an excellent effect for real estate electronic transactions to solve the initial obstacle by only saving time. Not only will it be effective when public organizations take the initiative in the operation of electronic transactions center and but also when they recognize the importance of safety. Second, there is a risk of the distortion and a loss of the information in the process of information transfer and in the cracking of the information. In order to prevent these kinds of risks, the cyber commerce center needs to have a better security system. It should take the responsibility for any problems that may be incurred unless the users make mistakes.

In addition, it is necessary