消費者가 선호하는 住宅開發方向 摸索 : 大邱 竹田地區 아파트단지 開發을 中心으로

대구 죽전지구 아파트단지 개발의 소비자 선호와 방향을 연구했다.

Generally, 'housing problems' were divided into mass problem and quality problem of housing. In case of Korea, the mass problem was to a great extent solved by the '2 million housing construction program' of the government beginning at the late of '80s and 'new economy 5-year program in housing department' beginning at '93. But, the latest inclination of consumers was changed from a simple owning of the house to the quality of housing such as the quality of house, the environment and facilities. To fulfill these desires, apartment constructing company paid attention to 'the development of apartment for consumer's preference style' suitable for localities.

Generally speaking, the preference apartment for consumers was defined as "a kind of apartment having good quality, low prices, and suitable for consumer's taste". The purpose of this study was to search for 'the desirable development directions for the apartment complex in cosmopolitan area' which consumers prefer to live around 'Jookgeon area' being on construct. The research method was both literary study and actual proof investigation. For theoretical research on housing selection, various books on housing in the country, dissertations, seminar materials, and statistical data from the National Statistical Office were of great use.

And to research consumer's behaviors on housing selection analytically, computer statistical program was used to analyze the questionnaire from the subject of 950 residents at 4 areas - Dalseo-gu, Seo-gu, Nam-gu, and Jong-gu in Taegu city as a "housing market of Jookgeon area". After examined and analyzed, the results were as follows; First, 'potential housing market' of Jookgeon area was ordered such as Dalseo-gu(40.7%)> Seo-gu(19.8%)> Nam-gu(11.0%), and main consuming population was around 42 year old age group. Therefore, the taste of this age group should be reflected on the construction of apartment. Second, consumers in the area preferred 30-35 pyong.

So, at least 80% of the apartment should be arranged to have 30-35 pyong. Third, the price at a resonable level of the apartment in Jookgeon area should be 6~7% lower than nearby Yongsan area. So, it was difficult to fix the same prices as that of Yongsan area without using excellent materials or applying better design. Fourth, 'complex concept' of the apartment in Jookgeon area would be desirable to have a living space with green areas centered on family, children, and community. And the area should have the exercising space for 40's connected with each complex. A more attention should be paid to this points when a business proprieter designed the apartment complex.