인터넷의 발달에 따른 부동산 중개업 마케팅의 환경변화에 관한 연구

인터넷 발달에 따른 부동산 중개업 마케팅 환경 변화를 연구했다.

The development of the Internet has made many changes in our lives. Life without internet is hard to imagine. Mobile devices such as internet and smart phone have become essential for modern people. In the past, information about real estate information about real estate transactions and investments was not shared, and there were many disadvantages in the real estate transactions of the general public. However, nowadays, there are lots of professional real estate information on the internet, and the level of the real estate sense of the customers has increased greatly. These changes in the environment are also affecting the real estate brokerage business.

The purpose of this study is to examine the general theories about the marketing of traditional real estate brokerage, to examine the significance of internet marketing, the characteristics of internet brokerage business, and the current status and effects of real estate brokerage internet marketing. In addition, real estate brokerage Internet marketing has many advantages, but it also has problems. As a result of the study, the effect of Internet marketing of real estate brokerage business is as follows. First, there is convenience of providing information. Second, it is quickness of providing information and comparative analysis. Third, it is easy to build customer relationship.

The first problem is the loss of public trust due to false registrations. Second, the possibility of criminal exposure, possibility of legal accident, possibility of unfair transaction amount can be cited as the activation of the real estate direct trading site and the increase of users. Third, The problems of real estate brokerage service providers have also been found, including competition between brokerage firms and excessive advertising costs.

First, there are solutions to eradicate false acquisitions through legal and institutional improvements such as strengthening the responsibilities of internet real estate brokerage service providers, establishing exclusive brokerage contracts, and adding legislation to directly regulate false registrations. Second, it suggested that identification of direct trading site users, introduction of direct trading site escrow system, and real transaction of Ministry of Land, Transport and Maritime Affairs should improve the problem of direct transaction. Third, the establishment of a reliable real estate portal information system.

To this end, Hanbang, a portal site of Korea Association of Realtors, can be a solution. It is meaningful that a real estate agent directly advertises on a site created by Korea Association of Realtors, a group of certified real estate agents, without renting the hands of other business operators. With the development of real estate internet marketing, for real estate brokers, while there are lots of convenient ways to do business, there are many parts to study and prepare. In the future, it will be a challenge for smart-brokers to meet the trends of the open-industry.