不動産 電子商去來化와 仲介業者의 對應方案에 關한 硏究

부동산 전자상거래 확산에 따른 중개업자의 대응 방안을 연구했다.

Recently, riding the Internet boom, the time came about that everything could be bought and sold on the Internet. Real estate is no exception. Real estate has been left out in the e-commercial world because its procedures are complex and it takes a long time to make contracts. But in the real estate industry, Internet boom is now on and rapidly spreading around America. In Korea, such trade being realized little by little. For an agent who copes with changing paradigms in the real estate market using the Internet, this study analyzes the actual condition of Korean websites in real estate and finds the problems of Korean e-commercial trade in real estate with reference to foreign examples.

It shows the activation plan for an agent's promotional role. This essay's composition and contents are as follows: The first chapter, As an introduction, it is composed of the purpose of the study and the extent and method together with general problem presentation. The problems, according to the character of real estate, are individuality and expense, and the problem according to the operation of a real estate agency can be explained in association with the intelligence network of the real estate trade related Internet. Lately, in the case of individual agencies homepages related to real estate in Korea open and are left alone.

This essay is putting stress on the reform measures of such problems. The method of study is leading to a conclusion through the comparative analysis centered around recently published essays because there is insufficient the data about e-commercial trade in real estate. The second chapter, This chapter is composed of the theoretical considerations of e-commercial trade and Internet marketing. First, through the theoretical consideration of circulation modernizations in real estate, the mutual relation between computer and real estate are examined and in theoretical consideration of e-commercial trade, there is a look at the concept definition, type and characteristics of e-commercial trade.

Lastly, the domestic and international trend of e-commercial trade are looked at. The third chapter, It is composed of the analysis of the actual conditions of domestic websites in real estate. Before the analysis of the actual conditions, the meaning of web addresses is examined. And in the section on the actual conditions of domestic websites in real estate, the system of domestic intelligence networks in real estate and the present condition and content analysis are looked at. The actual condition of international web sites in real estate are developed as centering on the actual condition of American and Japanese websites as will be seen.

Through the comparison of Korean and American websites in real estate, it shows the problems of domestic websites. Last, the present condition analysis of homepage construction as a concrete extent of websites is regarded. The fourth chapter, It is composed of the countermeasures of agents on e-commercial trade in real estate. Through influences that e-commercial trade have on the market of real estate, it finds this problem. To solve such problems, it shows the devices of efficiency in using the intelligence network of trade in real estate. with construction and management, it shows the device of beneficiary structure and homepage management in real estate.

The fifth chapter, In conclusion, as the countermeasure of agents of e-commercial trade in real estate, it shows a systematic effect and the countermeasures of websites in real estate. In the systematic side, the system of exclusive mediation contracts have to be enforced. It has to precede the rationalization of mediation fee in real estate and the increase in mediation fees. For the device of beneficiary structures of real estate web-site, the countermeasures of website companies in real estate give a fee to agents. So the website receives a fee only when trade is formed. Such problems finally make the overlaying registration of an article on sale and reduced efficency.

Also, the professional work which makes the homepages of agents have to help in accomplishing publicity purposes.