연구 요약
연구 요지 (AI)
부동산종합서비스 인증제를 연계해 중개서비스 품질 개선방안을 연구한다.
초록
The purpose of this study is to investigate the factors affecting the quality of real estate brokerage services in the integrated Changwon city by using the structural equation model and to apply the most influential factors to the brokerage business to provide a realistic solution satisfying both customer satisfaction and brokerage office profitability enhancement. The results of this study are as follows. Among the factors of real estate brokerage service (Changwon area), the significant factors influencing the quality of real estate brokerage service were formed by tangibility, firmness, professionalism, responsiveness, ethics, and communication. Assurance, and professionalism.
The quality of real estate brokerage services affects future use and affects the recommendation of others even among variables related to the quality of real estate brokerage services.
발행 정보
2020. 한국주거환경학회 『주거환경(한국주거환경학회논문집)』 Vol.18 No.1